A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' ...

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

The top creative work this year blended humor, heart and craft to create mini universes for audiences to play in.

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...

Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth ...

Adland descends on Miami Beach to compete for the favor of top marketers and to hash out the future of the industry.