Future is Female Judges Are Here—And They’re Absolutely Incredible! We’re beyond thrilled to reveal this year’s powerhouse panel of Future is Female judges! In partnership with Adform, we’ve assembled ...

Zach Gottlieb, founder of Talk With Zach, joins Edelman’s Amanda Edelman to explore how Gen Z is redefining conversations around mental health, social connection, and trust. Zach shares how his ...

For years, identity was primarily discussed in the context of privacy and signal deprecation. It served as a workaround for cookie loss, mobile ID restrictions, and evolving regulatory expectations.

When commerce media burst onto the digital advertising scene, the proliferation of networks created a practical challenge for brands: navigating hundreds of retail media networks and emerging commerce ...

Do you know how many licks it takes to get to the center of a Tootsie Roll pop? The world got the answer from the candy brand’s bespectacled mascot Mr. Owl in 1970. Now more than five decades later, ...

TV is changing in real-time for everyone. Consumers, no longer confined by schedules or single-platform ecosystems, teleport across the TV universe to access whatever content appeals to them on their ...

For decades, grocery growth strategies have been built on a familiar playbook: draw shoppers in with promotions, funnel them towards a purchase, and hope loyalty cards keep them coming back. But the ...

When Walmart recently announced that it was ending the exclusive part of its partnership with The Trade Desk, it may not have been a complete surprise—but it was undoubtedly meaningful. And gives us ...

Greg Beauchamp, founder and CEO of Bindery, joins the AW360 Podcast to share how his team blends cinematic storytelling with measurable marketing impact. From Sundance-screened documentaries to ...

For more than a decade, marketers have traded control for convenience — accepting the opacity of the walled gardens in exchange for scale. That bargain is expiring. I’ve sat in too many conversations ...

Incrementality. It’s a term marketers use often, but rarely with consensus. In affiliate marketing, it’s sometimes treated as a silver bullet, an exact measure of value that settles debates around ...

The shopper journey continues to reflect a chaotic web of touchpoints, with a McKinsey study showing most shoppers weave through three to five channels before making a purchase. Over the past two ...