Everyone wants a famous logo. Most go about it the wrong way, chasing trends and obsessing over clever tricks nobody sees. This isn't just a gallery of pretty pictures. It's a brutally honest ...

When people hear the word ‘brand,' massive corporations like Nike or Ikea often come to mind. However, personal branding has become increasingly significant in the Internet age. With social media and ...

Brand marketing isn't just slapping your logo on everything and hoping for the best. It's the art and science of building meaningful connections between your business and the people who matter most – ...

Most lists of the 'greatest advertising campaigns' are useless. We dissect 20 campaigns that worked, from Volkswagen's "Think Small" to Dollar Shave Club, and extract the real-world business lessons ...

From abstract shapes to distinguished symbols, the visual elements used in logo design can convey a powerful message about your company. But did you know that particular shapes and lines can have ...

Ever wondered why some logos cost millions? From Symantec's billion-dollar "deal" to Pepsi's infamous rebrand, we break down the 25 most expensive logos and reveal what the money paid for: global ...

Adobe Photoshop has long been the industry standard for photo editing and graphic design. However, with a subscription costing up to $239.88 per year, Photoshop is out of reach for many casual users, ...

Discover 30+ stunning colour palettes that top brands use to captivate an audience! Uncover the psychology behind these choices in this guide! Now that we understand why colour matters, let’s explore ...

In this comprehensive guide, I'll walk you through everything you need to know to find the best monitors for graphic design for every budget. Welcome, fellow graphic designers! If you're anything like ...

You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

As we march steadily into 2024, brands across industries realise that adopting eco-friendly practices is no longer just a trend but a business imperative. With climate change threatening our planet's ...

Kapferer’s Brand Identity Prism is a powerful tool for creating a consistent, authentic brand. This practical guide deconstructs all six facets with real-world examples you can use today. The Complete ...