Consensus scoring. Google counts the number of passages in content that agree with, contradict, or remain neutral to the “general consensus.” Google will generate a consensus score, which likely ...

Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.

Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters.

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.