There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Although this quote is many decades old, never has it been more relevant than in the era of account-based marketing (ABM). ABM is about quality, not quantity. With the smaller number of target ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

toolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services.

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...

Some of the world’s biggest company names are abbreviations: think IBM, NBC, ABC, CBS, CNN and many others. These are abbreviations that have stood the test of time and are meaningful in their own ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

If you haven’t checked out our 2025 Global Agencies Benchmarking Report, you’re missing out on some of the best in B2B when it comes to global agencies across the world. And in this blog, we are ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...