Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency ...

As group CMO, Abdul Sani Abdul Murad is behind RHB Banking Group’s standout results and reputation, blending sharp strategy with creative firepower. 2024 was record-breaking for RHB. The bank hit its ...

Under Bell’s leadership, Cathay Pacific has not only strengthened its premium travel experience and cargo branding, but also deepened customer engagement, social impact and brand reputation. The past ...

Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...

Some might say leading marketing at a banking giant like ANZ is an easy ride. Astrud Burgess has proven it’s anything but—raising the bar since taking over from Sweta Mehra, and making big results ...

PHD has won the media account for Bunnings, a major Australian retailer, following a competitive pitch that commenced in mid-March and concluded at the end of May. Campaign understands that GroupM, ...

In the premiumisation of smartphones in the last decade, Samsung is one of just two brands that dominates the global market share. The worldwide smartphone market grew by 7% in 2024 to reach 1.22 ...

Marketing a destination is no easy feat, what more for a small city-state destination like Singapore which faces tough competition from neighbours that house white-sand beaches and lush forests.

As chief marketer at one of Vietnam’s leading banks for nearly five years, Thai Minh Diem Tu has collected a string of feats to her name. Under its ‘Be Greater’ brand positioning, Techcombank’s brand ...