Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.

Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated ...

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave. by Natasha Kharadi To continue enjoying this content, please sign in ...