The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

The results of Chief Marketer’s latest Pulse survey on staffing are in: Twenty-seven percent of marketing departments surveyed were impacted by recent layoffs. And the areas of marketing that ...

Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel. The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...