India’s iconic cola brand — did something no one saw coming. With its 50th anniversary around the corner, Thums Up wiped its ...

Through this initiative, selected startups will receive expert guidance on purpose clarity, brand positioning, identity, and ...

Sandeep Karwa has joined Coupang as its Country Head for Taiwan. Karwa announced the news of his new role through a LinkedIn ...

Shashi Sinha, a stalwart in the advertising industry with a wealth of experience, has launched OMARK Media Solutions Private ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics ...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, ...

Dharampal Satyapal Group (DS Group), a multi-business corporation and leading FMCG conglomerate, has launched the ‘Adopt The ...

The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences ...

In a heartfelt internal note, Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group recently ...

A struggling startup with branding that feels cold and distant may find that incorporating warm, inviting colours leads to ...

The fund-raising will be done through issuance of equity shares or convertible bonds apart from other equity-linked ...