India’s iconic cola brand — did something no one saw coming. With its 50th anniversary around the corner, Thums Up wiped its ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, ...

Shashi Sinha, a stalwart in the advertising industry with a wealth of experience, has launched OMARK Media Solutions Private ...

Sandeep Karwa has joined Coupang as its Country Head for Taiwan. Karwa announced the news of his new role through a LinkedIn ...

Through this initiative, selected startups will receive expert guidance on purpose clarity, brand positioning, identity, and ...

Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics ...

The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences ...

A struggling startup with branding that feels cold and distant may find that incorporating warm, inviting colours leads to ...

Dharampal Satyapal Group (DS Group), a multi-business corporation and leading FMCG conglomerate, has launched the ‘Adopt The ...

The fund-raising will be done through issuance of equity shares or convertible bonds apart from other equity-linked ...

Mark Shanley, Matt Gay and Katherine O’Brien will strengthen the agency’s legacy of creative excellence under their combined ...