Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

More than two-thirds of consumers in the U.S., Australia and the United Kingdom are willing to pay an average of 25% more for their favorite brands, according to a UserTesting survey released last ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...