Omnicom's organic revenue rose 7.3% during the third quarter. WPP and Omnicom were the big winners in an agency review ...

Omnicom's organic revenue rose 7.3% during the third quarter. WPP and Omnicom were the big winners in an agency review ...

Media mogul John Malone predicts Elon Musk's SpaceX may invest $8-$10 billion in Skydance to help CEO David Ellison reduce ...

The move comes as the company’s other divisions, including Jared, begin rolling out holiday-themed campaigns, and as Signet ...

Almost all brands now operate creator marketing programs with an always-on component, while more than half work with at least ...

The News/Media Alliance has demanded that Meta withdraw a clause in its revised Commercial Terms prior to their taking effect on Oct. 30. The new terms would allow Meta to send robots to publishers’ ...

The research company estimates regional sports availability of MLB games still contributes 43% of the MLB's total $3.7 ...

Elon Musk has made a $1 billion investment in Skydance, Semafor reports. Observers have speculated about a more expansive partnership between Skydance, the Ellisons and Musk’s Starlink satellite ...

Comcast is bracing for large job cuts in its cable and telecom businesses as the company restructures prior to the planned spin-off of NBCUniversal next year, Variety reports. “We expect to have a ...

Peacock's ad business was up 23% to $586 million vs. the same period a year ago. Peacock now represents 33% of all NBCU ad ...

Advertisers have a reason to keep TVs in ambient mode. A partnership that brings AI-powered commerce to Android TVs will turn ...

That's what OpenAI announced Wednesday, disclosing 100,000 advertisers - up from 60,000 on Oct. 7. At the current rate, they ...