Treating search visibility as digital capital turns SEO from a cost center into a compounding asset that drives sustainable ...

Sarah Stemen is a paid search marketer with 17+ years of experience helping businesses drive real results from Google Ads.

OpenAI CEO Sam Altman has declared a "code red" to prioritize ChatGPT improvements, delaying advertising and AI agent ...

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Google announces delays in Search Console's Page indexing report. The company confirms crawling, indexing, and ranking remain ...

Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages.

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...

A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, ...