We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

As Hollywood grapples with the upheaval of current AI tools -- from writers striking over machine-generated scripts to VFX ...

Ian Blaine, SVP of innovation & insights at Brightcove, predicts AI will become complementary to human creativity ...

Create Smarter. Scale Faster. Connect Deeper. with IMAGENLY AI Creative Agency Let’s be honest — content creation today is ...

A spec ad for KFC created entirely in AI has sparked a row over ethics and originality in advertising. Here, Olaf van Gerwen, founder of Chuck Studios, one of the companies whose work appears in the ...

The data reflects that an ad featuring a paper carton increases sales by approximately 13%. “Think of that type of data to build AI agents,” he said. “As creative AI scales, companies will ...

AI, entertainment jobs, tariffs were among the subjects addressed by Hollywood at this week's National Association of ...