Sophie Cunningham starred in a new Adidas ad for Damian Lillard’s Dame X shoes, this time highlighting a fresh colorway.

In the meantime, Messi is focused on delivering Inter Miami’s first-ever MLS title, having also extended his contract until ...

Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under new chief ...

With commercial growth expected to stretch beyond £400m in the next set of accounts, Newcastle appear to be going places with ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander took the high road in response to Anthony Edwards' adidas commercial.

The Gunners’ commercial income – that is cash generated through sponsorship, retail and events – reached a club-record £218m ...

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Seven days on from the announcement that Grace Wales Bonner is the new creative director of menswear at Hermès, the designer ...

Nothing wrong with a little trash talk. After Anthony Edwards' shoe brand trolled Shai Gilgeous-Alexander in a recent ...

Here's hoping Bad Bunny's haters aren't Lionel Messi fans ... 'cause the soccer legend and Super Bowl halftime performer met ...

Q3 2025 Earnings Call Transcript October 29, 2025 adidas AG misses on earnings expectations. Reported EPS is $1.5 EPS, ...

Reebok has opened the doors to its new European headquarters in London and has tapped a familiar footwear face to lead the ...