Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...

Introduction: Building Share of Voice Metrics As a Product Manager at one of the largest ad platforms, I built Share of Voice (SOV) metrics and experiences. These tools showed advertisers how often ...

Peanut butter and jelly. A T90 sneaker in a cheeky, borderline offensive volt colorway. Palace and Nike. Some things just ...

These 6 shopping destinations offer incredible bargains and unbeatable value! Forty-five dollars at Tanger Outlets feels like having superpowers. This outdoor shopping paradise sits in Byron Center ...

Woodburn Premium Outlets in Woodburn, Oregon, is basically that feeling, but stretched across 398,000 square feet of retail therapy paradise. Let’s be honest – shopping isn’t everyone’s idea of a good ...

Bad Bunny’s shoe game just got even better. The Puerto Rican singer, who’s had a longstanding partnership with Adidas, has collaborated with the athletic wear brand on more than 115 sneaker designs ...

Bad Bunny’s shoe game just got even better. The Puerto Rican singer stepped out in his first-ever signature Adidas sneaker, ...

Adidas’ group sales dipped 5% in North America in the third quarter, weighed down by the end of the popular Yeezy sneaker line last year and a volatile global environment affected by US tariffs.

GREEN BAY — Marcos Martinez could feel his emotions starting to get the best of him. And it wasn’t because of the new football cleats he was wearing. For as much as he was loving the new Nikes he’d ...

Adidas unveiled the official match ball for the World Cup on the Sphere in Las Vegas. 5 arrested in deaths of Robert De Niro's grandson and Chris Stein's daughter Johnson’s Flub Sparks Political ...