Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

The iconic New Zealand rugby team face Ireland in Chicago on Saturday as they seek to reestablish their dominance in the ...

Adidas said third-quarter revenues were up 12% year-on-year to €6.6 billion on Wednesday, marking a record-breaking quarter, ...

Efforts in China and the U.S. are gaining attention as the activewear brand leans into local trends and sports.

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

Anthony Edwards and Adidas are sending shots at the competitors with the help of legendary comedian Katt Williams.

The Trionda is the first official match ball for the World Cup to be tested based on the climate of the tournament's host ...

Adidas and Orlando Pirates Football Club are proud to unveil the Club’s Third Jersey, a bold new chapter in South African ...

Minnesota Timberwolves shooting guard Anthony Edwards took a jab at NBA MVP Shai Gilgeous-Alexander in the release of his new ...

The Las Vegas Sphere is showcasing each of the Adidas-made FIFA World Cup balls before unveiling the official match ball for the 2026 tournament.

German sportswear giant Adidas said Wednesday that it expected US President Donald Trump’s tariff blitz to cost it 120 million euros for the year. The tariffs would cost “roughly” that amount, Adidas ...