PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Canadian beauty creators Eman Osman, Yasmin Basi, Stephanie Moka and Alissia Christidis spill what to shop from the Sephora ...

Founded by Starr Blackshere, here’s why Blackshere Beauty should be your new destination for all things glam in Brooklyn.

BeautyBae Oxford wins Lash Salon of the Year at the global Beauty Full Awards, and owner Emma Sullivan-Webb receives the Artist of Excellence ...

After debuting a line of skin prep essentials earlier this year, the TikTok star is introducing her own take on lip kits.

We tested hundreds of products to deliver Shop TODAY's 2025 Mature Beauty Awards. From concealer to moisturizer, shop ...

Beauty Writer and enthusiast Rachel Williams has brought her unmissable deals in the early Boots Black Friday sale.

Jamaica Reach To Recovery President Sandra Samuels (third right) shared the frame with Reach To Recovery members (from left) ...

Boots' latest Beauty Icons edit is this Drunk Elephant set for £35, including full-size D-Bronz Anti-Pollution Sunshine Drops ...

Z consumers to pick up personal care items with vanilla, coffee, grape, and similar fragrances that remind them of comfort ...

The beauty retailer’s latest London-based store merges its natural-based products with advanced technologies to deliver a new ...