Feb. 2 -- Thanks to heavy infomercial advertising featuring hard bodies, Bowflex machines have sold by the millions. Priced at $1,200 and up, the Bowflex Power Pro models are high-end home fitness ...
The people behind last December’s viral “Peloton wife” ad probably feel a little bit better about themselves now. The company came in for a lot of heat, but in the end it didn’t matter—sales of its ...
Who hasn't seen the infomercial on BowFlex, an ultra muscle-tightening, weight-reducing, cable-bending workout machine that looks like it takes a rocket scientist to assemble? Well, here's that ...
VANCOUVER, Wash.--(BUSINESS WIRE)--It's an inviting evolution of an iconic brand: Nautilus, Inc. (NYSE: NLS) is relaunching the BowFlex ® brand identity with a new visual system and brand philosophy ...
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