A week after the Royal Pop sent queues snaking around Swatch stores and briefly turned the Royal Oak into the internet’s favourite talking point, Audemars Piguet is already reminding everyone what the ...

The "ROYAL POP" is here. This collaboration between luxury marque Audemars Piguet and Swatch, a mass-market brand—both iconic Swiss brands that follow completely different paths – has generated a huge ...

What’s in it for one of the most elitist luxury watchmakers in the world to lend its name to a lurid $400 plastic watch?

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.

Turns out the Royal Pop isn’t the only new Audemars Piguet watch on the block. The Swiss manufacturer just added yet another limited-edition Royal Oak Concept Flying Tourbillon into the fold, with ...

WELL-TIMED AMBUSH: Hot on the heels of its colorful Royal Pop launch, Audemars Piguet is going for a splash of red. The Swiss watchmaker unveiled Thursday a limited-edition Royal Oak Concept Flying ...

Christie’s Geneva will offer a highly significant circa 1930 Audemars Piguet “Coussin Tortue” single-button chronograph (No. 41,849) at its upcoming Rare Watches auction on May 11, 2026 The 27.5mm ...

The fourth-generation descendant of Audemars Piguet’s founding family is drawing attention as the iconic watchmaker prepares for a highly anticipated collaboration with Swatch Luxury watches are known ...

LONDON — In Paris, police deployed tear gas. In Milan, Italy, a fistfight erupted. In London, Singapore and New York, all-night queues snaked from the doors of Swatch stores — the latest examples of ...

The Swatch x Audemars Piguet Royal Pop collaboration is already showing signs of volatility on the secondary market, with resale prices dropping sharply from their initial peaks, while still holding ...

In the world of watch collecting, there's a term for three of the most legendary, historic, accomplished and well-respected brands and manufacturers: The Holy Trinity. The Holy Trinity, otherwise ...

The Swatch and Audemars Piguet collab wound up well and truly popping off, but not necessarily in a good way. Swatch closed dozens of stores worldwide on Saturday as hordes of hopefuls tried to get ...