Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

Rebranding sounds simple until it collides with habit. People recognize logos, packaging, and names without thinking, and ...

The outdoor apparel company says it’s suing the drag queen and environmentalist for $1 in damages to ‘protect the brand.’ Patagonia, the outdoor apparel company, is suing Pattie Gonia, the drag queen ...

Technical-wear seems to be on an unstoppable rise in the world of fashion. But for Veilance creative director Ben ...

Patagonia, the Ventura-based outdoor apparel company, is suing Pattie Gonia, the drag queen and environmental activist.

Fans were left queuing for hours after play started, Alexander Zverev got confused by a gate and Maria Sakkari smashed an ...

As bushfires continue to burn across Australia, some community members trying to monitor the threat risk to their homes have ...

The Celtics shouldn’t have needed double overtime to beat the Brooklyn Nets Friday night. They had a 10-point lead with three minutes to go and then let the Net ...

A parody X account known as Hoops Crave recently circulated a fake Pringles logo, promoting speculations that the brand was introducing a gender-fluid logo.

Probably the biggest news overnight is the arrival of Billy Corgan and Laney's new Supergrace signature pedal, which the ...

Steam pulls the viral MMO Dreadmyst as the dev releases source code to dispute malware fears and identity rumors.

A jury has found a man not guilty of offering a $10,000 bounty over Snapchat for the murder of a top Border Patrol commander who led an immigration crackdown in the Chicago area last year.