Rebranding sounds simple until it collides with habit. People recognize logos, packaging, and names without thinking, and ...

The outdoor apparel company says it’s suing the drag queen and environmentalist for $1 in damages to ‘protect the brand.’ ...

A parody X account known as Hoops Crave recently circulated a fake Pringles logo, promoting speculations that the brand was introducing a gender-fluid logo.

Based on your profile, your project requires a Strategic Design Framework. To achieve your goals, we recommend a bespoke approach that balances creative flair with data-driven market positioning. In ...

NEW YORK — As a tech journalist for the past 20 years, I have had a front-row seat to the slow death of the English language, driven by the engineers and marketers of Silicon Valley who use clunky ...

President Donald Trump’s cheerless social media posting spree on Christmas wasn’t just sad, it was also chock-full of posts from foreigners cosplaying as red-blooded MAGA Americans. The president, 79, ...

President Donald Trump said he did not know about an alleged attempt to strike Vladimir Putin’s home overnight before saying he was actually told about it by the Russian president himself only hours ...