Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...

The software wasn't actually renamed, but you couldn't be blamed for being confused Opinion Wait? What? I was just cruising along the information superhighway – yes, I'm old, deal with it – when I ...

In the heyday of TV and radio, some of the region’s most iconic brands were defined by their jingles. These four were so ...

Every ten years or so, we’re told the industry has ‘changed forever’. I want to be optimistic and say no, but bear with me.

Viewers were not thrilled about the inclusion of the prediction market in the 2026 broadcast.

Part III: Exploring the Art World, Searching for Familiarity, Finding Muriel Franceschetti Before the lockdown, within my ...

Netflix this week amended its offer for Warner Bros. Discovery assets amid a Paramount Skydance hostile takeover attempt.

Branding shapes the long-term image you trust and remember, while advertising delivers messages that push you to act. When ...

Starlink entering Belize should be a wake-up call, not a threat. It should push telecom companies to improve service and ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...