The Chosun Ilbo on MSN

BTS's Fashion Weeks Yield $39.26M Media Value

BTS(BTS) generated an estimated media value of approximately 5.6 billion Korean won by attending fashion weeks in the second ...
Korea JoongAng Daily on MSN

BTS members rake in $40M worth of earned media value during autumn fashion week events

Members of boy band BTS created almost $40 million of earned media value (EMV) during the autumn fashion week events this ...