Leading up to the upfront, Disney will also host its annual global tech and data showcase on Jan. 7, which offers a look at its adtech and global advertising platform, and a sports summit on March 24, which will focus on its portfolio across ESPN and ABC and live events.

The company’s next upfront will kick off the process for sales tied to Super Bowl LXI, scheduled to be played February 14, 2027, at SoFi Stadium in Inglewood, California. Disney’s ABC has not telecast the gridiron classic since 2006, but regained a place in the usual rotation among Fox, NBC and CBS in its most recent deal with the NFL.

Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual (and first in-person) Tech ...

Shares of Fubo TV (FUBO) are up more than 24% in premarket trading on Wednesday following the announcement the company has successfully merged itself with Disney's (DIS) Hulu + Live TV business.

Disney and Fubo announced the closing of their deal merging Hulu + Live TV operations with Fubo, with Disney owning a 70% stake in the new company.

Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load under control. Disney will expand Hulu’s ad targeting ...

Rita Ferro was one of several honorees recognized for their contributions to elevating the Hispanic narrative and celebrating the work Latinos do each and every day.

YouTube TV viewers have lost access to Disney channels, including ABC and ESPN, after contract talks broke down. Other channels like the Disney Channel, FX, and Nat Geo have also disappeared.

Disney's latest round of streaming service price hikes go into effect Tuesday, with price increases being spread across standalone subscriptions for Disney Plus, Hulu and ESPN, as well as bundles and its live TV platform, Hulu Plus Live TV. The last time the company upped the costs of its streaming services was -- you guessed it -- October 2024.