TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

Ashley Tisdale celebrated a big moment as her wellness brand Being Frenshe exceeded $250 million in sales four years after ...

TikTok and Instagram made it easy to monetize the physical self. Now the social-media-savvy can use A.I. to play with their ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026 season.

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Beauty brand e.l.f. Cosmetics has made quite a name for itself in recent years with its affordable, yet luxurious, glow-inducing products, leaving makeup and skincare buffs in awe - our beauty team ...

Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in ...