Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...

It seems like every week there's a wild new logo conspiracy floating around the internet, but this latest rumour about the Tesla logo has truly perplexed me. While I'm all for a little bit of playful ...

Two hidden letters embedded inside a Major League Baseball team’s logo were clues on Jeopard y! And if you didn’t know their secret meaning before, don’t worry—because some of their own players and ...

The purpose of many zoos has changed over the years. Rebranding can communicate that, but it can be difficult to strike the right balance. I think Chester Zoo's taken the right direction with its new ...

BMW iX3 Debuts New Design Language and Logo at the Munich Motor Show. The fully electric BMW iX3 made its debut at the Munich Motor Show, showcasing the brand's Neue Klasse design ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

The WNBA's 15th franchise finally has a name: Portland Fire. That name might not sound new for several reasons. In June, unearthed trademark applications revealed the team had filed to have the ...

The Mammoth are no longer extinct. Well, in the NHL, at least. Solid. Yeti would have been better, but thanks to a copyright dispute, that was out. So now we have a cool new Utah Mammoth logo, which ...