Every marketer today is asking the same question: how can I leverage customer data to improve relationships, make every ...

As an ultra-fast-fashion brand, Libas is shifting its festive strategy from a ‘race to the bottom’ on pricing to one focused ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...

Rachna Rangarajan founded 46 XX Foundation to democratise business education for women. With free online workshops, the ...

India. Known for his sharp marketing strategies, data-driven decisions, and innovative campaign designs, Anaam has transformed how businesses in India ...

India, known for delivering unmatched results, innovation, and trust for over a decade. Starting his journey in performance marketing, he ...

Tinder is taking another step toward making online dating safer and more authentic with the launch of its latest feature, ...

When Sunita opened her first kirana store in a dusty lane of a Tier-3 town, her world was a rhythm of repeat consumers, household chatter, and the slow pace of footfall. One day, a delivery guy handed ...

Once you break the English dependency, MSMEs start operating like digital-native enterprises, says Nakul Kundra (NK), ...

A comprehensive research report has revealed surprising insights into the purchasing behavior of rural India during the ...

The Kofluence Influencer report says nine in 10 creators cannot rely on social media as a full-time income source. A ...

India’s wellness market, projected to cross $72 billion by 2025, is witnessing a huge transformation on the back of changing lifestyles, heightened health awareness, and a growing emphasis on holistic ...