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Execs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations ...

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Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...

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From fintech disruptors in Mumbai to D2C brands in Dubai, the smartest challengers are not just optimizing for clicks — they ...

If you want change, for real, you should own it. What change do we want, though? There are four big battles that the world ...

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When Saabira Chaudhuri began covering consumer-goods companies for The Wall Street Journal, she thought she was writing about marketing campaigns, product launches, and quarterly results. What she ...