Toronto’s marketing scene is pretty dynamic these days. There’s a big push for digital skills, which makes sense given how much we all live online now. Think about it – from scrolling through social ...

Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

Learn how to unlock AI’s full potential with expert tips on crafting perfect prompts using a five-layer context engineering ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

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Tired of boring, generic marketing slogans? This guide provides over 100 real-world examples of catchy marketing phrases, but more importantly, it breaks down the strategic principles behind them.

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...

AI marketing was proposed by Zhao Zhenhua, the founder of China Chuangzhao Network, on January 8, 2020. Small and medium-sized enterprises must excel in AI marketing. 1. Core Definition Artificial ...