As with any powerful technology, there are risks to AI—including bias, misinformation and ethical issues—that can undermine ...

The value of a strong partner ecosystem has become increasingly important, so how can marketing leaders prove partner value ...

Toronto’s marketing scene is pretty dynamic these days. There’s a big push for digital skills, which makes sense given how much we all live online now. Think about it – from scrolling through social ...

When you’re comparing two snacks at the grocery store or gas station and want to pick the “healthier” one, you probably look for certain nutrients to be high (like protein) and others to be low (like ...

Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

Learn how to unlock AI’s full potential with expert tips on crafting perfect prompts using a five-layer context engineering ...

If you want change, for real, you should own it. What change do we want, though? There are four big battles that the world needs to win: technological breakthroughs, sustainability, collaborative ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Tired of boring, generic marketing slogans? This guide provides over 100 real-world examples of catchy marketing phrases, but more importantly, it breaks down the strategic principles behind them.

AI marketing was proposed by Zhao Zhenhua, the founder of China Chuangzhao Network, on January 8, 2020. Small and medium-sized enterprises must excel in AI marketing. 1. Core Definition Artificial ...