As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment ...
Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...
Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, ...
Execs at the fast food giant detail an approach to artificial intelligence that is already powering transformation throughout ...
Marketing technology, or martech, is any software, program, or digital tool that helps a company produce marketing outcomes.
The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...
So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...
EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...
Dublin, Aug. 14, 2025 (GLOBE NEWSWIRE) -- The "MarTech - Company Evaluation Report, 2025" report has been added to ResearchAndMarkets.com's offering. The MarTech Companies Quadrant is a comprehensive ...
It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...
Nair brings over 17 years of marketing and leadership experience across technology and SaaS companies, driving demand ...
Koraca will oversee all aspects of marketing as MoxiWorks expands its platform and introduces new artificial ...
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