Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...

Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter ...

AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Greg Meyers analyzes the differences and similarities between advertising on TV and PPC search advertising. Similarities include day parting strategies and call to actions. Differences include viewer ...

Scaling your search ads is never straightforward. Some advertisers have a specific approach they like to use. Others use the spaghetti method—throw it against the wall and just see what sticks (with ...

Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.