New chief executive officer Arthur Hoeld said the German activewear firm likely won't return to healthy growth until 2027.

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

PUMA India's Managing Director, Karthik Balagopalan, has resigned. He is leaving to focus on family matters in Germany.

Puma, the iconic German sportswear manufacturer, is bracing for a tough transition, planning to part ways with 900 employees ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...

Following today’s release of Puma’s figures for the 13 weeks ending 30 September 2025; Louise Deglise-Favre, lead apparel analyst at GlobalData, a leading ...

PUMA and Madhappy join forces for a fresh, feel-good collaboration that blends classic sport style with mindful design ...

When it comes to trade mark protection and registrability, being a reputable market-leading brand is not enough to guarantee either the ...

As part of her new monthly social media column, The Drum’s social media executive Tyarna Agyekum reflects on her time in ...

The internal challenges are compounded by a sector-wide impact from US tariffs on imports, factors that collectively prompted ...

Puma is navigating a challenging financial period. The German sportswear giant has reported losses of €300 million in the ...