Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the ...

Overview: Marketing roles blend creativity technology, and strategy across fast changing digital platforms.Careers in social media content search and data shape ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

It's a 10 ® Haircare, the award-winning, independent professional haircare brand beloved worldwide, proudly announces the ...

At e4m Screenage Mobile Marketing Conference 2025, Anuradha Aggarwal, Director & CMO, Amazon India, joined Neeta Nair of ...

Channel 4 has appointed former Deliveroo global brand director Lisa Nash as its new director of brand and content marketing.

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

The highest-paying marketing jobs blend strategy, creativity, and analytics, offering top salaries to marketing professionals ...

The dream of working from home often involves a romanticized image: sipping artisanal coffee, wearing pajama bottoms with a business-appropriate shirt, and having a perfectly behaved golden retriever ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...