Connnor Flannery (‘25), more commonly known as @connorpugs for his viral short-form videos on Instagram, started building an ...

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...

Social media has changed how consumers connect with brands, but small business owners may find it a challenge to use social media to grow their business, says TaylorAnn Washburn of University of ...

Business owners' marketing plans are filled with a wide range of tools and options. However, nearly every business can benefit from social media marketing. With so many consumers using social media, ...

Here's what works and what doesn't when it comes to social media lead generation.

Log-in to bookmark & organize content - it's free! CelebExperts LLC president Christina Brennan testified before the House Small Business Committee on the impact of social media on starting and ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

The Scale Performance helps businesses track spending and improve social media campaigns with structured social media packages pricing for measurable results. ATLANTA ...