Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal. I’m guessing I’ll be among Spotify’s top ...

Discover how Christmas Jumper Day grew from a small 2012 fundraiser to a £40m charity event, with key dates, participation ...

Affiliate marketing thrives on one key element — traffic. No matter how appealing an offer or product may be, it won’t ...

Explore how AI already shapes campaigns, laws, and propaganda worldwide, the risks and benefits it brings, and what you can ...

It’s interesting to see how these recent marketing campaigns tried to stand out, especially with so much new tech like AI ...

It's almost pointless to attach numbers to Alex Warren's smash single "Ordinary" because they go out of date so quickly. The ...

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...