Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring. Brands continue to invest more in social ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Editor’s note: A version of this article previously appeared at KISSmetrics.com. If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of ...

Are you tracking the wrong numbers on social media? Too many creators and businesses get caught up in chasing likes and views instead of focusing on the metrics that actually matter. In this video, ...

In today's digital era, social media metrics – likes, follows, and subscribers – have become more than just vanity numbers. They are valuable assets that can be converted into substantial cash, a ...

According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove ...

For years now you’ve heard everywhere that you can’t measure social media ROI (return on investment). I’m not sure if it’s been an excuse to discount social media’s value or a fear of adapting to a ...

It’s been a busy two weeks in combat sports. Every major mixed martial arts promotion has had a show of significance. Terence Crawford solidified his standing as the top pound-for-pound boxer in the ...