Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

PRM4U has unveiled an upgraded social media management platform that equips agencies, marketers, and digital teams with ...

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

Really, there is no secret to getting leads from social media. It’s doing the unglamorous work of showing up consistently, ...

Generative AI offers unprecedented opportunities for video marketing. It also comes with a wide array of pitfalls. Here's how ...

The need to maintain a social media presence as a brand is a given, though building your platform isn’t always a straightforward task. Thankfully, plenty of content creation and social media ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

In the past decade, social media marketing has undergone one transformation after another — from desktop-driven campaigns to ...

Who doesn’t want to be more efficient? That’s why millions of Americans are turning to AI at the office. Over the past year, the share of U.S. workers using AI tools as part of their job doubled to 40 ...