TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three times more conversions, according to a new Metricool analysis of $188 million in social ...

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While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Gross margin (GAAP) declined to 19.8% of net sales from 21% in Q1 FY2024, reflecting deleverage in buying, distribution, and ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

"AI may answer the question, but social media earns the trust," said Monica Ho, CMO at SOCi. "That's why TikTok, Instagram, ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing ...