Generative AI offers unprecedented opportunities for video marketing. It also comes with a wide array of pitfalls. Here's how ...

"Video advertising was largely a play of large brands because of the multiple steps and resources that you had to allocate in ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to helping professional corporations establish market authority through ...

A technical glitch during a Zoom call shouldn't be that big a deal, or lead someone to make a judgment about the person on ...

Valentino’s latest AI-generated campaign is facing criticism, highlighting the ongoing risks of using generative AI in ...

Confectionery at DS Group, explains how the company is leveraging Pulse to expand into adjacent categories, driving ...

Bell Media and Loblaw Advance™ have introduced a first-to-market, closed-loop measurement solution for video advertisers, ...

Spotify, as part of the annual Spotify Wrapped year-end marketing campaign, released the platform’s top 50 most popular ...

The future of Electronic Arts may fully be in the hands of Saudi Arabia, as the American partners will only own a portion of ...

CommSec’s Ryan Felsman claims Wall Street markets saw “strong outcomes” overnight.

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

There are significant regional disparities in attitudes toward advertising and generative AI, with global consumer ...