The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app. The move,