As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

Sebastian Bautista is making rodeo history for Bakersfield College. At just 19, he’s the first BC bull rider to earn a spot at the national finals, taking place this June in Wyoming.

Marcus Mast spoke with Madison Sawyer about the upcoming Professional Bull Riding World Finals taking place at AT&T Stadium ...

Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...

BORA – hansgrohe team is among this season’s Giro d’Italia favourites, mixing young talent with Grand Tour veterans. This ...

Rodeo is more dangerous than football and ice hockey, but riders often wear far less protective gear. After decades of danger ...

A jaripeo baile looks a lot like a celebration of rodeo and tradition because that is what it is. Crowds in flashy vaquero ...

The PBR World Finals begins at the Cowtown Coliseum in the Fort Worth Stockyard, where 45 of the world’s best bull riders ...

Andrew Alvidrez, the world’s ninth ranked professional bull rider, met with UFC welterweight Kevin Holland at a gym near Fort ...

After the loss of his bull Twisted Steel, UFC’s Dana White returns to the arena with Playmate—one of the toughest rides in ...

The festival drew strong crowds, quality rides, and renewed optimism for the future of rodeos across the state.