The ability of college athletes to cash in on their collegiate fame has led to fewer players jumping early to the NBA draft.

The ability of college athletes to cash in on their collegiate fame has kept players from jumping early to the NBA draft, ...

All-Pro tight end George Kittle sounds off on a questionable decision by an undrafted rookie after making nearly $1 million ...

"We had guys come to me saying, 'Coach, I need to know I’m the starter.' And I said, 'Be the starter. Earn it,'" Hill said.

USC Dealt Unfortunate News on 5-Star QB With $785K NIL Valuation originally appeared on Athlon Sports. Despite being the ...

ESPN's Pat McAfee shares his experience with The Church of Jesus Christ of Latter-day Saints, and how Mitt Romney sparked his ...

Purdue guard Braden Smith is one of five finalists for the NIL Store's Highest Earning Male Athlete for 2025. He was the Big ...

WILLIAMSPORT — A former Penn State basketball player says he was offered a $60,000 Name, Image and Likeness (NIL) contract ...

The University of Wisconsin and its NIL collective have sued the University of Miami, saying it knowingly induced one of the ...