Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.

Shaquille O’Neal praises Shai Gilgeous-Alexander before Game 6. O’Neal calls him an underrated superstar. He even wanted to ...

NBA legend Shaquille O'Neal has got himself into great shape of late after dropping more than 30lbs and boasting a six-pack ...

Allen Iverson emotionally reflects on his relationship with Shaquille O'Neal during an exclusive interview with PEOPLE about their Netflix docuseries 'Power Moves,' premiering Wednesday, June 4.

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

When Shaquille O'Neal was appointed as President of Reebok Basketball in 2023, he was tasked to lead the company's basketball strategy and build partnerships with athletes and teams to help the ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Shaquille O’Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget constraints. What Happened: Shaq, ...