As the holiday season approaches, Canadian marketers face a high-stakes challenge. Holiday timelines are shorter, budgets are ...

With 15 different presentations and panels featuring some of the industry’s most brilliant marketers, digital strategists, and innovators, there is no shortage of inspiration at the second day of ...

Between Facebook, Tik Tok, Instagram, YouTube, LinkedIn, and Threads, and dozens of secondary and emerging social media platforms available across North America, social media and digital marketers ...

Between October 2021 and March 2022, the Canadian Spam Reporting Centre received more than 6,400 complaints about spam emails and texts per week. According to the federal government, emails sent ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

In digital marketing, and in real life, building a thriving community is one of the most important factors to brand and business survival. It’s no secret that a strong online community creates ...

From a full house in Halifax to fresh AI training, Canadian marketing is moving fast. Here’s your weekly roundup of the stories and shifts shaping the work we do. Two-day program with 15+ sessions and ...

It’s been a massive week for Spotify advertising in Canada. In just two days, both Amazon DSP (globally) and Yahoo DSP (globally, with big implications for Canada) announced integrations that open up ...

“What are outsights? I’ll put it this way: we don’t ask people what they think, we measure what they do,” Charlie explained. While brands often focus on patterns within their existing customers, ...

As Differo’s Will Yang shared, “Branding is how you make other people feel about you.” That emotional impact, on social, in ads, and even in-person, happens instantly. “The human brain makes a trust ...

According to aggregate sources, streaming videos on social media is the most popular streaming activity in Canada. In 2024, Canadians spent an average of ten hours per week streaming content: watching ...

As one of SocialNext’s five (soon to be six) regional conferences across the country, the first day of SocialEast 2025 was all about connection, online and in person. With marketers representing every ...