Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies ...

Apple’s annual iOS release always sends CRM teams scrambling. Sometimes (see: iOS 15 and 18), email marketing feels the biggest impact. This time, it’s SMS. The standout change in iOS 26 (note: Apple ...

This is the reality of enterprise international SEO, where technical debt compounds across borders faster than many teams can track it. Issues are widespread. For something as important as hreflang ...

Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. By 2026, Gartner projects that more than 80% of ...

We’ve updated our page on Agentforce with details on a partnership between Salesforce and CrowdStrike for AI agent security. Since its launch at the Dreamforce conference in September 2024, Salesforce ...

We’ve updated this guide with information on BrandLink videos. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost ...

That’s not just a reporting headache. It’s a sign your measurement isn’t speaking the same language across teams and platforms. Standards create a shared foundation, while customization makes ...

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a new venue in San Francisco seems ...

Marketing in the age of AI feels outdated the moment you write about it. The field is massive — product, tech, operations, branding, pricing and growth. No single article can cover it all. And I’m not ...

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more ...

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For ...