We’ve updated our page on Agentforce with details on a partnership between Salesforce and CrowdStrike for AI agent security. Since its launch at the Dreamforce conference in September 2024, Salesforce ...

This is the reality of enterprise international SEO, where technical debt compounds across borders faster than many teams can track it. Issues are widespread. For something as important as hreflang ...

Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and ...

We’ve updated this guide with information on BrandLink videos. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost ...

Content management systems (CMS) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and — worst of all — they weren’t booking ...

Marketers today aren’t just swimming in data — they’re besieged by it. Every campaign, click and customer touchpoint continuously generates insight. But this data only matters when it’s activated.

In this episode of Playbook Broken, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of marketing at Creatopy. Deema has an impressive background, spanning Xbox, ...

Marketing in the age of AI feels outdated the moment you write about it. The field is massive — product, tech, operations, branding, pricing and growth. No single article can cover it all. And I’m not ...

MOps professionals are the backbone of modern marketing. But somewhere between the constant pings, last-minute quick asks and dashboard emergencies, it’s far too easy to slide into a role that feels ...