You have to invest in action content. Audiences love it, especially young viewers across Bharat, said Shetty in a session ...

Deepak Dhar, Founder & Group CEO of Banijay Asia, announced the Indian adaptation of the globally acclaimed reality show at ...

Experts at Goafest spotlight how OOH is evolving into a tech-powered, insight-driven, creative canvas that’s impossible to ...

On Day 2 of Goafest 2025, a panel discussion on ‘Mardon Wali Baat: A discussion on Masculinity in Advertising’ unpacked ...

As Nisha Narayanan, Director & COO of RED FM and Magic FM, celebrates her birthday this year, she remains what the industry ...

Cashify has partnered with stand-up artist Gaurav Kapoor to present a new comedy game show called Cashify presents ‘Lie Hard’ ...

Glance, a consumer technology company backed by Google, has unveiled Glance AI, an AI-native commerce platform powered by its ...

This was the core insight that emerged from the power-packed panel discussion at an expert panel on Day 2 of Goafest 2025, ...

Karan Bedi, Director and Head of Amazon MX Player, said streaming video ads are outperforming other formats in driving brand ...

This campaign sees Myntra roll out a playful, behind-the-scenes-style film that captures the hilarious mayhem of a commercial ...

The demand for seamless 4K streaming and uninterrupted connectivity saw a significant boost in sales for TP-Link's high ...

The report warns against the dangers of falling into the “advertising doom loop”, an overreliance on short-term tactics that ...