Why? Local content is their primary ticket to viewership, as they grapple with lower marketing budgets and fewer subscribers ...

While firms are raising funds to cash in, there are roadblocks like lower commission rates and lower frequency of purchases.

The two work on a revenue-sharing model, and the impact will not be as expected if a few brands start their sales before the ...

They have raised ₹1.44 trillion overall, with Mobikwik and Vishal Mega Mart being among the latest to debut on the markets.